ADDRESS
Brooklyn, NY 11207
CONTACT
s.p.cronin@icloud.com
SKILLS
Talented artist and graphic designer fluent in all industry standard Adobe tools, Keynote, PowerPoint, Figma, Sketch, Invision and Mac hardware. Great attention to detail and organizational skills. Personable and a great team player. Highly adept with all social media platforms.
PROFILE
A conceptual multidisciplinary designer who currently resides in Brooklyn, New York. I have experience with small design shops as well as in large agency and company settings, and can navigate both comfortably.
Knowledge of all industry standard Adobe tools, Figma, Sketch, Invision, Spline, Keynote and Mac hardware. With great attention to detail and organizational skills. Always looking for opportunities to connect and collaborate with fellow designers of every discipline.
EXPERIENCE
Lead Interaction Designer | Kettle • NYC (Jan 2023 – Present)
Oversees the development of user-centric design strategies and interfaces, leading a team to create engaging and intuitive digital experiences. Responsibilities include conceptualizing design solutions, collaborating with cross-functional teams, and ensuring the delivery of cohesive, user-friendly products.
Senior UI Designer | Rockstar Games • NYC (Aug 2021 – Nov 2022)
Lead the transformation of the new Rockstar downloads experience, and oversaw the redesign of the legacy games library experience housing over 25 classic titles. Instrumental in developing UI design language systems, components, and layouts to optimize scalability, accessibility, and usability of several key Rockstar marketing experiences.
Senior Designer | Saatchi NY • NYC (Dec 2019 – Aug 2021)
Lead designer on P&G oral care DTC and eCRM transformations. Spearheaded the development of enhanced homepage experiences for Oral-B and Crest, along with full visual overhauls of both brands’ eCRM experiences.
Senior Designer | R/GA • NYC (Dec 2018 – Dec 2019)
Worked closely with senior leadership to develop high-stakes presentations and pitches for a diverse range of clients, as well as on client experiences like Samsung’s holiday marketing landing page and Verizon’s new website and app. Also worked with R/GA’s family of business resource groups (BRGs) to develop concepts and content for monthly global events.
Designer | AKQA • NYC (May 2015 – Dec 2018)
Helped bring the courtside experience to NBA fans through the innovative Nike Connected Jersey app experience. Built out new content pages for the Nike+ editorial app. Assisted in developing a first-in-class app experience for Volvo aimed at closing the divide between their customers and dealers.
Designer | The Keynote Guys • NYC (Jan 2015 – Nov 2015)
Provided support in designing presentations and associated collateral for major new business pitches at agencies like Ogilvy and Digitas.
Junior Designer | Brooklyn Industries • NYC (Mar 2014 – Sep 2014)
EDUCATION
School of Visual Arts • New York, NY • 2011 - 2015